Charpie

Yay for new work! Recently, an up and coming electric vehicle manufacturer asked me to polish up their image. Fargo-based Electric Vehicles Unlimited wanted something that looked clean and professional that would have room for future growth.

Up until I met them, they strictly referred to themselves as EVU, and their current logo also suggested this moniker. So, this is where I began. Hiding the word “electric” was not something I wanted to do for it was the foundation of the company’s existance. Let’s get EVU out the window and bring Electric Vehicles to the world. Now when someone sees their name they’ll know exactly what they are all about. It won’t be another acronym guessing game.

I also didn’t want to overcomplicate things. I’d like Electric Vehicles Unlimited to have a symbol, but I don’t wanna go overboard with something that overshadows the most basic definition of the business. My solution was to make Electric Vehicles Unlimited a text based logo accented with a well known symbol for electricity - the good ol’ bolt. The bolt also ties the two basic elements of the company; electricity and vehicles.

The room for future growth will rely on the bolt. It will be able to be used with tags and as a physical emblem on the vehicles themselves, and it will create a second wave of branding after the initial establishment of Electric Vehicles Unlimited. For example, check out this spec animation I whipped up: Watch. (Requires QuickTime)