It appears the EU has huffed and puffed and blown down Lego’s brick trademark. Although the patent on the company’s design ended years ago, Lego still held a trademark on the shape of the toy saying that its bricks were distinctive of the Lego brand. The EU thought otherwise arguing that the shape is not owned by any one company and its design is purely functional. Lego has since appealed.
So what does this mean for one of our favorite toy manufacturers? Probably nothing. I don’t think a sea of knock-offs forming a tidal wave of competition and overtaking the king of the brick ring will happen any time soon. It could be fun to watch though.
Check out more with some interesting tidbits on the brick’s origin.
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