Charpie

Yesterday I attended an AdFed luncheon with speaker Robert Campbell of 808inc. He didn’t have too much to say that I hadn’t heard before. However, it still was thoroughly delightful to listen to because sometimes you just need to hear something over and over again to keep you on your toes. It was a great slap in the face if you’d found yourself is some mundane groove that you didn’t know how to get out of or even cared to get out of until now. Here’s a few of his tips that I liked best:

“Don’t give the client what they want. Don’t give the client what they think they want. Don’t give the client what you think they think they want.”

In other words, give the client what you think they need. Because, after all, that’s what they’re paying you for.

“Don’t tell the client anything they don’t need to know.”

Check. And lastly,

“Don’t be afraid of losing money or clients.”

I think I might take this one too far. Anyway, use your on discretion.