Charpie

Pepsi is about to launch an entire brand overhaul.

Looks like they’re not only changing the face of the logo, but changing the face of the logo several times over. The widely recognized spherical red, white and blue emblem will take a personified twist when the company decides to turn it on its side and make a little smiley. Sorry, that’s the best way I could describe it. However, that’s not all. Depending on what drink it appears, the smiley’s facial expression will change. For example, Diet Pepsi packaging will have a little smirk while Pepsi Max will have a wide open chuckle.

Mountain Dew will also become Mtn Dew and get a much needed, in my opinion, facelift. I was dang sick of the logo as they continued to try an modernize an old image. You can only skew type and round corners so much.

I can understand the opinions of both those opposed and for the decided rebrand. It can certainly feel like it’s a rebrand just for the sake of some short term publicity. However, as a designer, I know what it’s like to get completely bored with something and a little refresher may do the trick in bringing back some excitement. Is that a good reason to spend nearly $100 million while the economy tanks? Probably not, but who am I to judge.

Check out some more packaging examples at Brand New