Charpie

Microsoft has aired their followup to ‘Shoe Circus.’ The four and a half minute ‘New Family’ segment is no doubt thoroughly entertaining and stays true Seinfeld’s ubiquitous ‘a show about nothing’ genre. So what is it, a campaign about nothing? I think most viewers would think so. I say, “who cares?” It’s entertaining and fun, something Microsoft is not very well known for unless you count Xbox which they were afraid to put their name on for years.

The story, however, is taking a bit of a turn. Apparently, Microsoft is dropping good ol’ Jerry. Sources across the interweb say the move was planned by Microsoft from the beginning, but it seems a bit fishy that it comes after a buttload of not so positive feedback toward the campaign’s first two spots.

So, I really tried to give Microsoft credit this time. I thought the spots were fun, even though they didn’t really bring any hard substance to the table. Turns out they may be as lame and out of touch as I initially wanted them to be.

It will be interesting to see where the $300 million plan heads now.