Charpie

This week will mark the beginning of a brand overhaul for Minnesota-based Redline Performance Products. The company had been widely known in the performance vehicle industry for their snowmobiles, but they’re letting go of the snow-chained vehicles for a more dynamic, all terrain genre. They call it a Sport Terrain Vehicle (STV). Think of a dune buggy after a case of Red Bull, throw in some Fox shocks, a 72hp Weber engine and hit the trail; be it dirt, snow, or sand. These machines truly rock any terrain, and they do it right out of the box.

I got an opportunity to ride one of these devils a couple weeks ago. It’s a thrill that has to be experienced. I’m not a skilled enough writer to even attempt putting it into words. I can say that I about crapped my pants on the first jump I took at the company’s two and a half mile test track. I was not expecting to get the air that I did and was definitely not expecting such an easy landing. It was as if I shot into space and came back down on a cloud.

Getting back to business, the above type treatment utilizing the new campaign tag ‘Redefined’ is the first snippet of an all out makeover. What’s to come? New print pieces, a dealer kit, online video campaign, and a few other surprises. Stay tuned. This will be a fun one to watch.

This week will mark the beginning of a brand overhaul for Minnesota-based Redline Performance Products. The company had been widely known in the performance vehicle industry for their snowmobiles, but they’re letting go of the snow-chained vehicles for a more dynamic, all terrain genre. They call it a Sport Terrain Vehicle (STV). Think of a dune buggy after a case of Red Bull, throw in some Fox shocks, a 72hp Weber engine and hit the trail; be it dirt, snow, or sand. These machines truly rock any terrain, and they do it right out of the box.