Charpie

Microsoft’s new $300 million ad campaign to counter Apple’s PC vs. Mac ads has debuted with a somewhat unusual approach. It kicked off with a 90 second tv spot featuring Jerry Seinfeld and Bill Gates last Thursday. It’s definitely entertaining, which is not something hard to fetch when featuring Seinfeld. I could sit and watch him eat a churro and probably laugh my ass off for hours. Maybe that’s just me. However, what did the ad accomplish besides seemingly mindless banter about shoe size? Many don’t seem to know, and I don’t think we’re supposed to know.

Yet, anyway.

As much as I dislike Microsoft, they’ve got superstar agency Crispin Porter + Bogusky heading up the campaign and with their track record I know they’ve got something interesting up their sleave. But what is it? So far, the ad is seeing some harsh reviews and they’re probably from people who just aren’t seeing the whole picture.

Either that, or Microsoft just sucks. We’ll see.