Charpie

Heyoh!

Check out our shnazzy new identity piece for Fargo-based firm, Stahl Architects and Builders. The idea behind the design was to create something far different from your typical architecture firm logo sporting either some sort of trendy san-serif font or alas… a Roman or Greek column. Sorry Futura, Century Gothic and Roman Empire, but you’re not needed this time.

We think the logo twists a nice modern feel with an old school carpentry/handyman/craftsman-like warm feeling establishing a sense of long-standing reputation without dropping “Est. 1889” below the name. It also offers a unique and great direction for future collateral that will separate them from competition for sure.

But… the client didn’t like it. Or rather, they did, but it wasn’t the direction they wanted to take. Shucks! It happens though. This is the design business.

So, this will be the only place you see this logo. We wanted to give it one last shiny little moment before filing away. Goodbye my looooove!

Ok, we’re over it. Next!