Charpie

Thought we’d get a post in to highlight the design of our latest campaign element for the Pedigree Technologies OneView platform.

The campaign introduces OneView’s latest spokesman, Jack (of all trades), as an everyday, hardworking good-old-boy and targets Pedigree’s existing customer base as well as prospects. The landing page design reflects Jack’s desk, littered with sticky notes, loose papers, and the random stuff that collects on the average day of last minute phone calls resulting in change orders, reroutes, equipment failures, headaches, etc.

The design is the beginning of a new approach to Pedigree’s commercial presence taking it away from a possibly intimidating tech approach to a more friendly, light-hearted, “we understand what your days are like” approach geared toward attracting those who shy away from the assumption that implementing such an advanced platform is just for the tech oriented, IT computer geek guys.