Charpie

Just launched! We’ve created a new site for Bethany Retirement Living!

Bethany, formerly Bethany Homes, contracted Charpie to freshen up their existing site. We wanted to create something more friendly and approachable and look toward the positive side of retirement living.

We also wanted to focus on the actual people residing at Bethany and shed them in a new light. There’s so many great stories within the Bethany community that we just couldn’t resist not telling them. So, the site will feature newly updated pictures and biographies of actual residents that will not only keep fresh content flowing but develop an entire library of great stories from the Bethany community.

Additional features include the ability to email residents, look for jobs and careers, apply for admission, and check out maps and details of all their locations.

The site was coded by Jason Hummel of Humjay!

Check it out at http://bethanynd.org.

Thought we’d get a post in to highlight the design of our latest campaign element for the Pedigree Technologies OneView platform.

The campaign introduces OneView’s latest spokesman, Jack (of all trades), as an everyday, hardworking good-old-boy and targets Pedigree’s existing customer base as well as prospects. The landing page design reflects Jack’s desk, littered with sticky notes, loose papers, and the random stuff that collects on the average day of last minute phone calls resulting in change orders, reroutes, equipment failures, headaches, etc.

The design is the beginning of a new approach to Pedigree’s commercial presence taking it away from a possibly intimidating tech approach to a more friendly, light-hearted, “we understand what your days are like” approach geared toward attracting those who shy away from the assumption that implementing such an advanced platform is just for the tech oriented, IT computer geek guys.

Today we’ve launched a landing page campaign for Fargo-based company Pedigree Technologies. We whipped up this little diddy of a video to both intrigue the viewer and educate them on the Pedigree Technologies OneView product and service. Trying to put such a complex product into lamen’s terms proved to be a bit of a challenge, especially trying to do so quickly, but I think we’ve got a winner here that will give us legs for 4 or 5 more installations starring or new favorite character, Jack (of all trades).

Watch Now! Requires QuickTime.

We also designed the landing page for the Google Pay-Per-Click campaign. Check it out.

Hope ya likes!

Felt like drawing a bowl of tomato basil soup. So here it is. kthxbye

We are so super excited to launch our up-and-coming sister site, GrillingAddiction.com, that we just have to give you a visual taste of what’s in store. Introducing the Grilling Addiction logo.

For us, it started as a love for grilling over hot coals in our trusty Weber grills with a cold beer in hand. Now, it’s an addiction. Grilling has not just become a past time or a means of preparing that which we need to survive. It’s become our life.

We want to know every tip, trick and recipe for every meat, fruit and vegetable that could possibly come in contact with a grate. And, we want to share our experiences with you through GrillingAddiction.com

The final design took a couple weeks to finish off and is vastly different than some of the first concepts. We originally went down a road of traditional western-style typefaces and used visuals such as flames and wood grain. Although nice, the designs didn’t pertain to the feel we wanted the site to have — something lighter with more modern lines and easy on the eyes.

Follow Grilling Addiction on Twitter!